About BEES collage.
About Us

We  elevate how the world’s most beloved brands connect with retailers

By combining superior technology and transformation know-how BEES connects retailers, brand owners, and distributors to unlock growth, build stronger relationships, and shape the future of commerce together.

Built on decades of sales expertise, we’ve evolved into a global platform driving growth worldwide

BEES graphic.
  • 2020: BEES was born out of AB InBev to reimagine how its brands connected with millions of retailers worldwide through a digital-first experience.
  • 2021: BEES evolved from a single retailer-focused product into a multiproduct ecosystem with tailored solutions spanning from ordering to delivery – all in one connected platform.
  • 2022: BEES expanded its LATAM footprint and launches strategic partnerships with brand owners and distributors to digitize their route-to-market and unlock new growth opportunities.
  • 2023: BEES accelerated global growth, onboarding more sellers while expanding into Africa and APAC, opening offices in Hong Kong and a new HQ in Switzerland.
  • 2024: BEES cemented its global position, live in 28 countries, interacting with millions of retailers who place 120M annual orders worth $49B alongside 200+ sellers of the world’s most beloved brands.

Millions of retailers and sellers already use BEES to grow their business

100M

Orders
Q3 25 YTD

500+

Sellers
Q3 25 YTD

$37B

GMV
Q3 25 YTD

Bee.

Want to get your business buzzing?  Let’s connect.