What has given me confidence is that most executives at CPG companies themselves also have a personal preference on how they buy that are similar to customers:
- They don’t like to receive telemarketing calls on their personal cell phones;
They are accustomed to ordering online (especially in Covid times) for personal purposes;
They like how e-commerce saves them lots of time to do other things;
They like the ability to see a wide range of products, reviews and, most importantly, the pricing transparency.
So, the question is: why is it that most CPG companies stick to their existing models rather than a superior experience for their customers, the small and medium sized retailers that connect their products to their consumers?
Here, at BEES, we do our best to allow our B2B customers, the retailers, to enjoy the same positive e-commerce experiences that delight us as consumers in our own day to day.
We develop applications and integrate systems to ensure that our customers won’t need a person visiting or calling to have their weekly orders collected. They can place the orders themselves!
It sounds simple, but it’s revolutionary for both our customers and for us.
For our customers, it is revolutionary because they become fully empowered to buy what they want, whenever they want, with transparent pricing & promotions, and limited risk of missing good opportunities.
For us, it is revolutionary because it not only enables but forces us to do much more for our customers. By converting our sales representatives into Business Developers, we make their jobs much more meaningful and about our customers’ success.