I can give you another concrete example: have you ever imagined running a business not knowing how are you performing against your past results or against your peers? Not knowing what products your peers are selling, not understanding what’s working for you and what’s not? So, that’s the life of a typical small retailer that has not yet started using Bees. Through our “Mi Negocio/Meu Negocio” feature, we provide them all insights they need to manage their business.
With BEES and our exclusive features, we are bringing digital inclusion today to millions of small and medium-sized business owners that were at risk of being left behind as world commerce moves online.
And one of our principles is that every new technology implemented must have a clear goal of enhancing some aspect of our customer’s lives and business. It may be to create more convenience, accelerate growth, increase profits, or improve their cashflow. We are very strict on this.
From an ABI perspective, BEES has two commercial objectives.
First, we accelerate the growth of our core business by providing a 24-7 convenient and transparent e-commerce experience, and we are already seeing that customers grow faster when they are engaged with BEES.
And second, we unlock new growth opportunities by better serving our customers providing new products and services to them through our Marketplace. This more complete assortment not only accelerates our beer business, but, of course, creates new profit streams.
This year will be very important for the continued development of our Marketplace throughout the many markets we are already present today. As we consolidate our relationship with many CPGs that gave us the honor and the opportunity to become our partners, we hope to be recognized as one of the greatest growth drivers in different industries.
One of the most exciting steps on our journey is coming this month, as BRF, one of the most important Brazilian companies and owner of the well-renowned brands Sadia and Perdigao, will inaugurate our Third-Party Store Front model, being the first partner to have its own store within the BEES app and in charge of the delivery of their products. That’s a new and exciting benefit to our customers, that will add even more convenience to their shopping experience and more opportunities to earn rewards.