Insights

Brewing more than beer: How AB InBev is using technology to fuel growth

Brewing more than beer: How AB InBev is using technology to fuel growth

Company, Insights
Michel Doukeris oversees the world’s largest beer company, but brews are not the only thing on his mind. Over the last few years, the CEO of Anheuser-Busch InBev (AB InBev), which makes Budweiser, Corona, and Stella Artois, to name a few of its 500 brands, says the company has evolved into something bigger than its beverages: a digitally transformed, technology-focused powerhouse.
The KPI you should be looking at (and maybe you aren't)

The KPI you should be looking at (and maybe you aren't)

By Ricardo TadeuInsights, Company
Picture yourself at the comfort of your home on a cold and rainy Friday night. Your week has been intense, and you have been working a lot in the last few days. Your only wish is to open a beer, eat a tasty meal and watch a good movie on. Nothing else. Of course, you are too tired to cook something, so you decide to order food from one of your favorite restaurants.
Digital Transformation: Just another Buzzword?

Digital Transformation: Just another Buzzword?

By Ricardo TadeuInsights, Resources
Anyone familiar with the corporate world knows that, occasionally, a new business concept or practice arises and becomes ‘the latest fad’. They are often good ideas that can broaden how companies think about opportunities but, as they are transformed into mantras, they run the risk of becoming mere words or jargon endlessly repeated without any clarity of the purpose behind it.
The new sales professional

The new sales professional

By Ricardo TadeuCompany, Insights
At BEES, we believe that over the next five years the retail world will migrate from the current “push model” – where traditional retailers acquire the products they are going to re-sell to the final customer from companies that send Sales Representatives to visit or call them – to a digitally enabled “pull model”, where the same retailers will acquire everything they need to run their business online with much greater convenience, transparency and empowerment.