News and Articles
By Ricardo Tadeu - community
At ABI, as we progress with our major digital commercial transformation (BEES), it has become clear that the act of selling products to retailers in traditional ways – as most CPGs continue to do with their own route to market – is in its last days.
Digital Transformation: Just another Buzzword?
By Ricardo Tadeu • Insights, Resources
Anyone familiar with the corporate world knows that, occasionally, a new business concept or practice arises and becomes ‘the latest fad’. They are often good ideas that can broaden how companies think about opportunities but, as they are transformed into mantras, they run the risk of becoming mere words or jargon endlessly repeated without any clarity of the purpose behind it.
The new sales professional
By Ricardo Tadeu • Company, Insights
At BEES, we believe that over the next five years the retail world will migrate from the current “push model” – where traditional retailers acquire the products they are going to re-sell to the final customer from companies that send Sales Representatives to visit or call them – to a digitally enabled “pull model”, where the same retailers will acquire everything they need to run their business online with much greater convenience, transparency and empowerment.
Seeking the sweet spot
By Ricardo Tadeu • Company
Since I started my professional career, I have always sought and observed many different leaders and organizations trying to seek that sweet spot where you can delight your final consumers with great products, enchant your customers with an amazing service, and create a growth business sustained by a truly win-win value proposition.
Jason Lambert Of BEES On How To Use Digital Transformation To Take Your Company To The Next Level
By Authority Magazine • Company, Product
I had the pleasure to interview Jason Lambert of BEES. Jason has 15+ years in the Product and Engineering space.
BEES: The fast-growing e-commerce platform that has more than a million retailers buzzing
By ABInBev • Company
There is a hive of activity at AB InBev that has retailers, investors and the industry buzzing.
Vai um chope com porção de calabresa? BRF entra no marketplace da Ambev
By Luiz Henrique Mendes • Company, Insights
Dona das marcas Sadia e Perdigão passará a vender no BEES, plataforma que atende bares e restaurantes e já faz mais de R$ 9 bi por trimestre.