Busy BEES: Inside AB InBev’s Data-Sharing Transformation
By Lisa Johnston • Company, Resources
As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.
Digital Transformation: Just another Buzzword?
By Ricardo Tadeu • Insights, Resources
Anyone familiar with the corporate world knows that, occasionally, a new business concept or practice arises and becomes ‘the latest fad’. They are often good ideas that can broaden how companies think about opportunities but, as they are transformed into mantras, they run the risk of becoming mere words or jargon endlessly repeated without any clarity of the purpose behind it.