Insights

Brewing more than beer: How AB InBev is using technology to fuel growth

Brewing more than beer: How AB InBev is using technology to fuel growth

Company, Insights
Michel Doukeris oversees the world’s largest beer company, but brews are not the only thing on his mind. Over the last few years, the CEO of Anheuser-Busch InBev (AB InBev), which makes Budweiser, Corona, and Stella Artois, to name a few of its 500 brands, says the company has evolved into something bigger than its beverages: a digitally transformed, technology-focused powerhouse.
El KPI que debería estar atendiendo (y tal vez no lo está haciendo)

El KPI que debería estar atendiendo (y tal vez no lo está haciendo)

By Ricardo TadeuInsights, Company
Es un viernes frío y lluvioso, imagine que está en la comodidad de su hogar. Ha sido una semana intensa, llena de trabajo. Su único deseo es abrir una cerveza, comer algo delicioso y ver una buena película. Nada más. Claro, está muy cansado para cocinar, entonces decide pedir un domicilio a uno de sus restaurantes preferidos.
Digital Transformation: Just another Buzzword?

Digital Transformation: Just another Buzzword?

By Ricardo TadeuInsights, Resources
Anyone familiar with the corporate world knows that, occasionally, a new business concept or practice arises and becomes ‘the latest fad’. They are often good ideas that can broaden how companies think about opportunities but, as they are transformed into mantras, they run the risk of becoming mere words or jargon endlessly repeated without any clarity of the purpose behind it.
The new sales professional

The new sales professional

By Ricardo TadeuCompany, Insights
At BEES, we believe that over the next five years the retail world will migrate from the current “push model” – where traditional retailers acquire the products they are going to re-sell to the final customer from companies that send Sales Representatives to visit or call them – to a digitally enabled “pull model”, where the same retailers will acquire everything they need to run their business online with much greater convenience, transparency and empowerment.